January 2014, Sanne gave birth to her son James. She was looking for fun toys for James, but the products she came across wheren’t sustainable, broke down or had a debatable origin. So she came with the idea to start a webshop with toys and accessories.
Before she began her webshop, she worked in the Advertising and did digital campaigns for various A-brands. At one point, she realized that she needed more freedom. That’s why she decided to do something for herself and now she has an online shop called Selected by James besides her freelance work (in Advertising).
Cool items that even parents will like
From her point of view, most shops aim at the soft side of motherhood. But there is another side, a shop with kids toys should also be fun for the fathers. The cool products in her shop are therefore not only aimed at boys and girls, but the goodies are also cool for parents. And that’s what’s very important to Sanne. The products require to live longer and when the kids won’t play with it there anymore, they also look good in the interior. Like these Nesting Dolls.
Products with a story
The shop has especially items that you can’t find everywhere. In her shop, She has products from April Eleven, Corby Tindersticks, Des Enfantillages, Franky’s Playground, Noodoll, norsuStories, Pinch Toys, Rock & Pebble, Sketch Inc. and Stories for Autumn. They all look minimalist (and that makes them so great for the Interior!). And the great thing is that all the brands are from women who went chasing their dream, just like Sanne. The products have a story, are painted by themselves or homemade. And in the future, Sanne perhaps start making her own cool toys!
James himself has also a favorite: the Grey bear by Corby Tindersticks (see the top photo).
We are fan! What do you think? Discover the great items of Selected by James here: selectedbyjames.com