In the lively neighbourhood ‘De Pijp’ in Amsterdam is a surprisingly large and bright store with all the baby essentials you can think of. Kids to Kids focuses on moms who like to buy stylish, qualitative and durable products for their babies. But who don’t like to pay too much.
Are you pregnant, just gave birth or already have a little one running or crawling at home, this is the place for super nice blankets, towels, swaddles etc. Because we can’t have too many of those right?

Anneke and Melanie from Kids to Kids have a profound taste and eye for detail, this also makes them picky in what they like and therefor they have started selling their own product line. Their own experience (they both have little ones) and simply because they couldn’t find what they were looking for, made them design and produce themselves. Always with one question in mind: what does the mom need? Because of this their swaddles are larger and thicker, better when used for the bath and more durable after all those washes. And the inner side of their changingmat is made of a fabric that adjusts to the body temperature of the baby, so no nasty (cold) plastic. Furthermore they have soft pj’s, onesies, blankets and the softest booties.

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Everything is being produced in Portugal. One of the owners has Portuguese roots so they were able to find good and reliable suppliers in a very short time. At this point they have more then 70 Kids to Kids products and this number grows rapidly.

Their Mom Blouse is very popular for instance; they are multifunctional and look gorgeous. It suits a pregnant belly, super cute with jeans underneath, are very handy for breastfeeding and they look ‘dressed’ for when people come to see your newborn.

Melanie and Anneke work very hard to built their company and we can only cheer for that. Are you in the neighbourhood you should definitely pay them a visit. Sometimes they also have some cute vintage finds like an old baby crib!


I spoke to another ‘mom boss’ before and asked some personal questions, I also did this with Anneke, see below for her answers.

  1. How do you combine work and your private life, do you feel like you found the right balance?

Because I see my job, the store and our own label, as my second baby work and private continuously go from one into the other, but I never find that frustrating. Actually, I wouldn’t want it otherwise. I work 4 days in the office and 1 day is ‘mommy day’, but every day I am not in the office or the store I always check my emails, make sure we post something on social media or let the places I visit (on or offline) inspire me.

  1. What is your favourite piece from your own collection?

Difficult, there are so many, but currently I really like our pj’s for our daughter, so soft and easy to pull on and off (makes daddy happy too J). And I can’t live without our changing mat and little diaperbag.

  1. What do you think is an absolute must-have for when you just gave birth?

I especially liked our Mom Blouses, super handy when feeding my baby and it also looks stylish and fancy for when people came to visit.

  1. Which famous baby or his/her mom you would love to see in one of your products?

Do you have a minute? The son of Carice van Houten Monte Pearce, the daughter of Liv Tyler Lula Rose, Blake Lively’s daughter James and their new baby, Jonathan the son of Anne Hathaway and (obviously) princess Charlotte and prince George of prince William and princess Kate. But actually any baby, famous or not, in our product makes me happy!


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About the author
Evelien is moeder van Piet, Tycho en Mickey Charlotte en woont met haar met man en kinderen vlakbij Amsterdam. Nieuwe fashion merken of hippe must-haves, Evelien vindt ze en deelt ze met jullie op UrbanMoms.

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